Specialized Services for Medical Group’s Internet Marketing Communications Strategy
Custom website designed and built for new medical group attracts new patients and aids existing ones
Bynder Group was hired by Ventura County-based Identity Medical Group to develop a new digital communications platform to raise awareness and attract new patients via the Internet. This new group had grown out of an older, larger one and wanted to take a bold new direction.
Working closely with their Marketing Director and key board members, we designed and produced a stylish and effective website based on an integrated marketing program to build new traffic and add new patients.
The project included:
- Custom designed website to reinforce the Identity Medical Group branding, built in WordPress
- An overall marketing plan integrating social media, email marketing, and content marketing
- Design of a micro-site for Identity MSO, a division of the medical group.
WordPress allows internal staff to maintain basic content, like providers information, locations, events calendar, news, and the group’s blog. It also provides the foundation for future growth and feature upgrades.