Polizzotto Development Marketing Strategy and Website
Polizzotto Development is a new kind of commercial real estate developer. In this high-stakes industry, a strong brand with clear messaging helps to stand out and make a presence. Gino Polizzotto and his company engaged Bynder Group to create a marketing platform and new website to communicate innovation and experience.
Starting with defining the Polizzotto Development brand, we developed a platform that provided a concise direction for all marketing collateral, including the website. Our result was a coherent purpose statement, vision statement, and “differentiation” statement. Additionally, we identified trends and risks to round out the strategy. This type of articulation is invaluable in providing clarity for business and marketing decisions.
The website was designed to be highly visual, helping to communicate the type and breadth of work in Polizzotto’s portfolio, along with reinforcing major partner associations. The website features a highly engaging portfolio section that allows filtering by location and project type. Developed in WordPress with a custom theme, this responsive website is easy to maintain and displays with design integrity on all devices—from desktop monitors to smart phones. We employed strategic SEO best practices to help ensure high visibility with search engines. The result was a 185% increase of traffic in the first two months of the new website as well as being highly received in the marketplace.
“We hired Bynder Group for strategy, design, and development for Polizzotto Developments’ website. They did a great job, stayed in budget, and delivered on time. Bynder Group understood our business needs and guided us to a result that we are proud to share.”
– Christine Cheatham, General Manager, Polizzotto Development, LLC.