Staples Center Website
Website Design for Iconic Los Angeles Entertainment Landmark
Website design for Staples Center, the iconic sports and entertainment venue in Downtown Los Angeles. Staples Center is owned by Anschutz Entertainment Group (AEG).
In this redesign project, our team worked with AEG’s in-house marketing and technical teams to create a new site that would help bring home the excitement of attending a live event. Other than visiting the venue itself, this website serves as the single largest touch-point for this brand.
We discovered that the primary goals of consumers using this tool would be to find events, purchase tickets and figure out parking. We designed a solution that easily facilitates these goals, as well as allow AEG flexibility in promoting events. The site features a Flash “billboard” on the home page that allows promotion of one to four events. As part of the online re-branding effort, we also redesigned all of the email marketing templates used for the newsletter and event promotions.