Web Design Case Study: The California Wine Club

Web Strategy Guidance and Web Design Services Produce Impressive Results for Specialized Wine Club

The California Wine Club is unique among the many wine clubs available. By focusing on helping consumers explore and discover artisan wine, they have built an enthusiastic and loyal following by providing expert advice and superior customer service. After hitting a plateau in sales following many years of constant growth, the owners decided to invest in an extensive rebranding and repositioning program to become a more competitive and agile web-based business. Bynder Group provided web design guidance and services for The California Wine Club that produced impressive results.

Bynder Group was engaged to strategize and redesign the 24-year-old company’s website and online presence. Facing a highly competitive marketplace, more recently compounded by web-based start-ups and national brand licensees, The California Wine Club chose a route that involved a strategic redesign of their entire web presence that included a new responsive website, accessible on mobile devices, along with a fully-integrated online marketing plan.

Working closely with the company owners and our strategic partner Liberty Interactive Marketing, Bynder Group increased the quality of the visual and interactive design to better reflect the Wine Club’s brand. The new website now more effectively communicates its message and imparts its market differentiation with clarity and consistency. Within 30 days, traffic was up 6% and the bounce rate was down 5%; traffic from organic sources was up 3%.

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Gerri-Lynn Becker, President and owner of The California Wine Club says: “Rob and his team brought indispensable experience, vision, and knowledge to our project. He helped transition our company into a new way of doing business. We are extremely pleased with the results and value our ongoing partnership.”

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Through a comprehensive marketing strategy and SEO and SEM program, The California Wine Club saw a dramatic increase in quality traffic and all points of customer conversion, including membership sales, wine sales, gift giving, and visitor engagement. Since the site launched it has seen a 44% increase in year-over-year (YOY) traffic; Organic is up 200% YOY; organic sales are up 240%

Quick Results Show Dramatic Improvement 

Within the first six months, The California Wine Club harvested impressive results in a highly competitive market: