When veteran entertainment executives contacted Bynder Group for help in launching their new company, we jumped at the opportunity to strategize, craft, design, and launch their new brand. Griff Entertainment grew out of a realization that there was an opportunity to bridge a gap between OTT (over-the-top) content distribution and traditional media industry practices.
The business goal set forth by the founders was to attract content producers with existing fan bases and facilitate their growth and exposure with a “brand-able” white-label video distribution platform as well as provide guidance with navigating transitions to TV and film. There was also a secondary goal of providing this white-label video distribution platform for enterprise content providers that enabled them to create their own digital channels and networks.
Provided with the name Griff Entertainment, we set forth providing expertise in brand refinement by conducting research, performing a landscape analysis, and exploring options. During the course of the engagement, we helped the founders fine tune their business strategy, develop a brand platform with our brand development methodology, and designed a celebrated identity system and website in order to launch this new company.