American Expediting Website Design & Development
Client Overview
American Expediting is one of North America’s most specialized same-day courier networks, delivering time-critical shipments across healthcare, aerospace, automotive, and industrial sectors. With over 50 locations, 5,000+ drivers, and 8 million square miles of coverage, American Expediting handles the shipments that can’t wait — from organ and blood transport to aircraft parts and pharmaceutical deliveries. Serving major health systems, national distributors, and federal agencies, American Expediting operates at the intersection of precision logistics and life-critical urgency.
The Challenge
American Expediting is a complex, multi-service logistics company operating across highly specialized industries, best known for critical healthcare delivery (organs, blood, lab specimens, radiopharmaceuticals). Their existing website failed to reflect this sophistication. It didn’t communicate the depth and focus of their service offering, lacked a clear structure for the diverse industries they serve, and provided no meaningful foundation for lead generation or content marketing. Additionally, the site needed to attract and channel traffic from drivers who operate as its fleet of partner delivery experts.
“Bynder Group took the time to understand the complexity of our business, the range of industries we serve, and the urgency behind every shipment, and translated all of that into a site that truly reflects who we are. The custom HubSpot build has made it easy for our team to manage and grow, and the integration with our CRM means everything works together the way it should.”—Cara Benjey, Head of Marketing, American Expediting
The Results
The redesign of americanexpediting.com created a professional, scalable website that accurately represents one of North America’s most specialized same-day courier networks. Key outcomes include:
- A custom HubSpot theme that serves as a long-term content management foundation, easy for the American Expediting team to update and grow independently
- Clear, conversion-oriented navigation that guides visitors by industry vertical and service type
- Messaging that prioritizes healthcare to maximize valuable leads and customer engagement in their most valuable vertical.
- A fully operational lead capture and CRM integration pipeline
- Content publishing channels include case studies, a blog, a knowledge base, and landing pages designed to maximize organic traffic, customer engagement, and SEO/AEO.
- A high-performing, professional, brand-aligned web property managed within a single HubSpot ecosystem that was also created and implemented in partnership with Secret Source Marketing.
