Brands on Social Media: Report on How Consumers Want to Engage with Brands on Social Media

Brands are increasingly relying on social media channels to reach their audiences in effective and engaging ways. Even as investment in social media marketing grows, a key challenge is understanding how brands can leverage social media in a meaning and positive way. By understanding consumers' motivations and behaviors on social media, brands can understand how to most effectively reach their target audiences   Read more »

Building a Start Up from the Ground Up

Bynder Group developed strategy, branding, design, and a marketing communications program for Bright Guard, a start-up company that provides refillable, hands-free sunscreen dispensers for placement in public and private spaces.    Read more »