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USAA Diamond and Jewelry Shop Website and User Interface Design, Information Architecture, and User Experience Modeling

Strategy, Design, Information Architecture, User Experience, Content Development

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USAA is a Fortune 500 company that serves members of the military and their families with many types of insurance, banking, investment and financial service products. One of the benefits of membership is access to their diamond and jewelry shop, which our team was hired to design and partially build. The site includes more than 20,000 loose stones and a side selection of settings, as well as a vast selection of jewelry in all styles and configurations.

Working under contract for Red Marketing and working closely with the client’s in-house team and the back-end developer, we meticulously crafted the user experience to include the ability to select loose stones, build custom settings and shop pre-made designs.  Our engagement in the project included information architecture, user experience modeling, visual design and front-end HTML.

The new site was designed to complement the USAA brand and was a vast improvement on the previous, dated design. We achieved compliance with client-mandated APA requirements and integrated our effort with their established website design standards while creating a new and unique presence for this company division.