PGA TOUR Superstores

Redesigned PGA TOUR Superstores Website Scores with Client and Consumers


Our team designed and developed a world-class website that reflects PGA Tour Superstore’s expert position and marquee brand, and prioritizes high sales conversions across a massive selection of golf and tennis gear.

PGA Tour Superstore embarked on an aggressive growth strategy, but had a dated and unfocused website that reflected poorly on the customer experience and was not reaching potential in sales. Working under contract for Red Marketing, our team at Bynder Group designed and crafted an impressive solution that like a perfect drive to the green.


A focused design process guided our efforts, while our experts modeled a user experience worthy of an industry leader. This included creative strategy, information architecture, user interface design, visual design, and front-end development. We worked closely with the back-end development team and the end-client to design a site that informs the consumer, reinforces the brand and converts sales.

With an emphasis on achieving higher sales and greater conversions, the new website captures the energy and excitement of the golf and tennis world with best practices in e-commerce and web design, intended specifically for the target audience.


Also included was post-launch support and the creation of emails, landing pages, player profile pages, advertising programs with the PGA Tour website, and enhanced brand pages for TaylorMade, Cobra Puma Golf, Adidas Golf and Callaway.

The results have been stunning with sales up dramatically online, brand recognition growing rapidly and a finely polished presence on the web, mobile and social media.

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