After writing the book on package design—literally, The DuPuis Group, an international strategic brand design firm, decided to take their own advice. DuPuis needed an updated corporate website, a promotional website for their new book and a comprehensive marketing platform for both. To accomplish this, they knocked on our door – easy since it’s right down the hall.
Our team worked hand-in-hand with DuPuis to design the new corporate site, as well as a new visual language that would better showcase their work and accomplishments. Through the balance of bold color and white space, we created a site that is simple, articulate and efficient. The online re-branding effort included an updated email marketing template with a new tone and manner for the copy.
An additional component of this project included a mini-site designed to showcase Package Design Workbook, authored by DuPuis’ principals.