A simple first step that a business can take on their own to improve their search engine optimization is to claim and optimize their Google My Business listing.
A recent study estimates that 25% of Google’s ranking signals comes from a business’ Google My Business listing. Google’s ranking signals are what determines where a business ranks in organic search results. This listing is also where Google gets information to populate the Knowledge Graph that appears on the right hand side of the search engine results page when someone Googles the name of the business.
If you haven’t claimed your Google My Business listing yet, you should do that now. If you have, great! Now, it’s time to optimize it. Doing so is the one thing that a local business can and really should do to improve your search engine optimization (SEO). Once it’s optimized it also requires ongoing monitoring and attention.
Did you know that you can now do posts, text messaging and Q&As all through your Google My Business listing? Did you know anyone can edit your business listing without your prior knowledge? If you are not checking your Google My Business listing on an on-going basis not only do you risk wrong information being listed, but you are not optimizing it to help your search ranking.
Free Search Engine Optimization Guide
If you’re not familiar with how to optimize your Google My Business listing, you’re in luck. We’ve put together a helpful guide that walks you through step-by-step.
The guide includes a basic overview of Google My Business and optimization tips for posts, text messaging, questions and answers, reviews, photos & videos, and insights.
With your Google My Business listing accounting for 25% of what Google looks at in determining your search ranking, following this guide to maximize your listing is a great start at Search Engine Optimization.