Helping a company sharpen their market position after 25 years in business is a challenge that we stepped up for with McGrath Power, a communications firm based in Silicon Valley providing communication programs for a variety of businesses in consumer goods, professional organizations, and technology. Adapting to a new business positioning and changing market, McGraph Power engaged us to help create a more contemporary web presence with a new custom website. Focusing on their web strategy, we worked with senior partners to craft a new voice, tone, and manner and create a new website design that more effectively conveyed their expertise and services.

The new website continues to feature an active blog, producing relevant and contextual content to provide thought leadership and industry commentary. The blog is now more streamlined and visual, allowing for easier reading and higher engagement. Also prominently featured is a comprehensive portfolio providing detailed case studies to provide examples of the quality of work produced, as well as range of clients served.

 

Creating a conceptual hook for McGraph Power to leverage as a lead generation tool, as well as a way to emphasize expert insight, we recommended transparency and trust in the modern marketplace as a theme. This subject created the foundation for a downloadable ebook, accessed via a custom landing page, as well as a subject for presentations.

The result is a highly engaging website and marketing effort that is generating leads while repositioning the company in a more competitive way.