USAA Diamond and Jewelry Shop Website and User Experience Design

Strategy, Design, Information Architecture, User Experience, Content Development

USAA Diamond and Jewelry Shop Website Design

NOTE: USAA Diamond and Jewelry Shop is no longer online. If you’re looking for diamonds and jewelry, we recommend Barkev’s and Mikado Diamonds



USAA is a Fortune 500 company that serves members of the military and their families with many types of insurance, banking, investment and financial service products. One of the benefits of membership is access to their diamond and jewelry shop, which our team was hired to design and partially build. The USAA website includes more than 20,000 loose stones and a side selection of settings, as well as a vast selection of jewelry in all styles and configurations.

website redesign success

Considering a business website redesign?

Download our comprehensive website redesign guide for everything you need to know about strategizing effectively before you invest.

Download the comprehensive guide for a high-performing website »


Working under contract for Red Marketing and working closely with the client’s in-house team and the back-end developer, we meticulously crafted the user experience to include the ability to select loose stones, build custom settings and shop pre-made designs.  Our engagement in the project included information architecture, user experience modeling, visual design and front-end HTML.

The new site was designed to complement the USAA brand and was a vast improvement on the previous, dated design. We achieved compliance with client-mandated APA requirements and integrated our effort with their established website design standards while creating a new and unique presence for this company division.

Like What You See?

We an help you achieve great results like this. Contact us for a free consultation and analysis of your brand strategy, website design, and digital marketing.

Let's Get To Work!