A New Website Gets Delivered for a New Brand in Healthcare
Cadence Health is a new healthcare system created by the merger of Central Dupage Hospital and Delnor Health System, two of the Midwest’s leading hospitals. Our team was contracted by Prophet to create a unified new web presence that leveraged the strength of both brands while capturing the essence of the new brand and it’s positioning as a state-of-the-art treatment center and with patient-centered care.
Our role on the job was to lead the design effort with with thought leadership, information architecture and interactive design direction. We defined use cases, developed the site map, modeled the user experience, designed wire frames with technical annotations and directed the visual design. We worked closely with prophet strategy team, the visual design team and client contacts at Cadence Health. The end result is a new site that has successfully captures the spirit of the new brand and effectively reinforces their positioning.