New Site Hits the Sweet Spot for a Perfect Drive
Bynder Group has recently helped design and develop the new website for the fast-growing chain of PGA TOUR Superstores. Contracted by Red Marketing for the effort, our team planned the information architecture, crafted the visual design, modeled the user experience, and built the HTML.
Working closely with the key stakeholders, as well as the back-end development partner, our challenge was to create a new site that increased sales conversions and positioned the brand on the web in a way that integrates directly with their brick-and-mortar stores.
The site features a large inventory of products for golf and tennis, as well as promoting in-store services and events.