“Understanding Design Strategy” in How Magazine by Terry Lee Stone
Rob Bynder was quoted in an article on design strategy in the March 2013 issue of How Magazine, which also happens to be their International Design Awards annual. The article was written by Terry Lee Stone. Design strategy is the concept of approaching creative services in a way that merges business goals with creative objectives to elevate “design” beyond decoration or merely an aesthetic exercise.
We believe that aesthetics are a huge part of the success of any design initiative, but that design without stategic thinking behind it just doesn’t hold up well in the business world. We strive for the beauty AND the brains!
Read more about the article here, or pick up the March 2013 issue of How Magazine.