Brand Refresh Results in Rich Harvest for The California Wine Club

New Website Yields Epic Results

Bynder Group was engaged to strategize and redesign The California Wine Club’s website and online brand experience. Facing a highly competitive marketplace, The California Wine Club chose a route that included a new strategy for their entire online presence and a new responsive website.


Within 30 days, highlights include:

  • 6% traffic increase
  • 5% decrease in bounce rate
  • 3% increase in traffic from organic sources

Year-over-year results include:

  • 44% increase traffic
  • 200% increase in traffic from organic sources
  • 240% increase in organic sales

“Rob and his team brought indispensable experience, vision, and knowledge to our project. He helped transition our company into a new way of doing business. We are extremely pleased with the results and value our ongoing partnership.”

Gerri-Lynn Becker, President and owner of The California Wine Club

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