Green Bee Life is a new premium cannabis lifestyle digital content company featuring original written and video content, non-cannabis products and accessories for sale, and a unique platform for advertising to this highly engaged audience.
Our team at Bynder Group started with conducting research within the cannabis industry, with other lifestyle brands, and with the targeted demographics. We then set forth to design a brand that transcends the established stereotypical cannabis consumer.
Aiming for contemporary appeal and enduring quality, the name ‘Green Bee Life’ was selected for it’s flexibility and playfulness. The logo design reflects the strategic branding goals set forth from the start and provides a simple and attractive brand mark for quick recognizability and easy application.