Web Strategy and Design for IoT Curriculum University Program Startup
LoRaWAN Academy provides established university engineering programs with the coursework, hardware, software, and all the tools to effectively teach real-world IoT applications to their students and provide university departments with access to a dynamic professional network.
Faced with building a new brand and website from scratch—and within a quick time-to-market—our client Semtech turned to Bynder Group for guidance and expertise in conceptualizing and designing an effective new web property for this important initiative.
The LoRaWAN Academy website challenge was to quickly define and design a website and digital marketing integration while the business details and branding were still being developed. Bynder Group provided strategy, vision, and design expertise to create a website targeting the academic community in order to enlist universities to this valuable program.
We worked directly with our key stakeholder team at Semtech and their partners to help:
- Clarify the concept
- Define the user experience
- Design the website
- Align with promotional goals
The website clearly explains the program and provides important credibility for this new sub-brand using features like prominent display of corporate sponsors and authoritative blog content. Integrated with Hubspot for lead generation and nurturing, the site employs a system of calls-to-action helping visitors self-identify their role in the buying process and engage with the Academy through mailing list sign up, inquiry requests and online applications to the program. Based on research, we designed the site primarily for desktop interaction and the site is also optimized for mobile experience for best possible and user experience and SEO value in all formats.
The results of this expedited effort have been impressive. Within just a few days, LoRaWAN Academy acquired more than 40% of their targeted conversion goals.