Poised to launch a new, premium snack product — Cracker Creations — Lance, Inc. tapped our creative team to develop a product microsite and email campaign. The new microsite resonates with the “woman on the go” in search of more satisfying, premium snack options.
Through the use of online coupons, “share” and social media integration, as well as a series of HTML emails, consumers can learn about this exciting new product, find out where to buy Cracker Creations, and gain access to and share coupons with their friends.
Both the microsite and email campaign utilize the same fresh, authentic visual language as product banner ads and offline print advertising, presenting a relevant, cohesive brand image to our target audience.
See more of this project.