Category: News

Website created to help promote auction and walkathon

We recently helped our friends at Team Lukey with a new website to promote their amazing 2013 auction and party and to facilitate donations for the 2013 Los Angeles Walk Now for Autism Speaks. Our services were offered pro bono for this important endeavor.

Thanks to the endless energy and efforts of Gina Kilberg and her group of friends, they have created an auction and party in conjunction with thier participation in an anual walkathon that raises money for Austism Speaks. The event features an extensive list of auction items and includes professional Auctioneers from A&E Network’s “Storage Wars” Dan and Laura Dotson. Also features are special celebrity guests and live music.

The auction and party takes place on March 21, 2013 at The Hollywood Museum in the Historic Max Factor Building in Hollywood, California. The 2013 Los Angeles Walk Now for Autism Speaks takes place on Saturday, April 20, 2013 at The Rose Bowl in Pasadena, California.

These are annual events which continue to grow every year. We hope our small efforts to help Team Lukey are part of their success in raising funds and awareness.

New Site Hits the Sweet Spot for a Perfect Drive

Bynder Group has recently helped design and develop the new website for the fast-growing chain of PGA TOUR Superstores. Contracted by Red Marketing for the effort, our team planned the information architecture, crafted the visual design, modeled the user experience, and built the HTML.

Working closely with the key stakeholders, as well as the back-end development partner, our challenge was to create a new site that increased sales conversions and positioned the brand on the web in a way that integrates directly with their brick-and-mortar stores.

The site features a large inventory of products for golf and tennis, as well as promoting in-store services and events.

Promoting Legal Services with a Fresh Approach

Bynder Group has recently helped CEDRS – Center for Effective Dispute Resolution launch their new website to help promote their mediation services and position the firm in a highly competitive marketplace.

Central to the project was to create a warm and human touch, appealing to individuals, companies and government entities that are interested in avoiding the high cost of court arbitration to settle and resolve disputes.

The effort resulted a fresh approach to marketing legal services. With an open and uncluttered design, warm color palette and a simplified communication strategy, we were able to create a solution that effectively positions the firm in a clear and confident manner. The site was built with a custom WordPress theme and tailored directly to the clients needs.

Website to Help Find Your Favorite Snacks

Bynder Group has recently designed and built a product locator micro-site for Snyder’s-Lance which centralizes the effort and data across eleven brands and websites.

The micro-site features an interface that allows each brand’s website to link to the new centralized site to allow consumers the ability to search for their favorite Snyder’s-Lance snacks. The brands include Snyder’s of Hanover, Lance, Cape Cod, Archway and more. Consumers can search by various distances within a ZIP code for each of the brands and any, or all, of their products. The results display in either a map or a list, allowing consumer to discover the exact location of the retail establishment to purchase their favorite snack.

Rolling Our a Dynamic Mobile Platform to a New Market

Bynder Group has recently helped mobile-solutions pioneer and industry leader Smarter Agent launch their cascading platform to enterprise-level clients. Leveraging their existing platform developed and geared towards the real estate market, Smarter Agent engaged our services to help strategize and communicate the benefits and value of this valuable product and service to the enterprise market.

The site features messaging and graphics that convey a complex, multi-tiered service in a very simple way. Our team also helped write and design the corporate pitch presentation.

Read more about this project »

A New Website Gets Delivered for a New Brand in Healthcare

Cadence Health is a new healthcare system created by the merger of Central Dupage Hospital and Delnor Health System, two of the Midwest’s leading hospitals. Our team was contracted by Prophet to create a unified new web presence that leveraged the strength of both brands while capturing the essence of the new brand and it’s positioning as a state-of-the-art treatment center and with patient-centered care.

Our role on the job was to lead the design effort with with thought leadership, information architecture and interactive design direction. We defined use cases, developed the site map, modeled the user experience, designed wire frames with technical annotations and directed the visual design. We worked closely with prophet strategy team, the visual design team and client contacts at Cadence Health. The end result is a new site that has successfully captures the spirit of the new brand and effectively reinforces their positioning.