Category: News

Barrington Media provides strategic marketing content and corporate communications for their clients. They specialize in Healthcare and Hi Tech and needed a website that accommodates this.

An initial landing page helps each target market identify their category and get relevant messaging and work samples to their industry and needs.

The design and architecture was kept simple in keeping with their primary position of “Cut Through the Clutter”. The portfolio pages consist of videos showcasing their best work and are categorized by the four components of “attract”, “excite”, “inform” and “measure”.

Diamond and Jewelry e-Commerce Website Designed for USAA

Bynder Group was contracted by Red Marketing for Red Prairie to design the USAA Diamond and Jewelry website. The new site effectively reflects the highly-regarded USAA brand, promoting their diamond and jewelry store.

A key feature we designed for the new site, was the “Create-Your-Own” jewelry builder, visitors to the site can select loose diamonds and add them to settings, allowing for complete customization. The site also includes all forms of pre-set diamonds and jewelry as well as videos and articles on how to select, purchase and care for diamonds and jewelry.

Our team worked closely with USAA to ensure complete adherence to the companies high standards of usability, user experience and accessibility. The new design reflects a contemporary, yet classic look and reflects modern web design standards, replacing the previous outdated site.

The USAA Diamond and Jewelry website is no longer online.

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RBD was recently approached by Fetch Technologies to rebrand their company, including the creation of a new logo, product sheets and a visually impactful website that all convey a relatively complex idea in a simple, compelling manner.

Starting with their new logo, the Fetch brand suggests forward momentum, data and high-end technology. We carried this theme throughout the company’s new website using a combination of photography, iconography and graphics to breakdown the complex functionality behind Fetch software into simple, digestible pieces.

Beyond helping potential customers understand what Fetch offers, a fully functioning, time zone-specific clock on the site’s homepage helps to convey the idea that Fetch delivers mission-critical information and its resulting business advantages in real-time—right now, as life happens on the web.

Designed to attract both investors and customers, the new Fetch Technologies website makes it virtually impossible NOT to understand why Fetch is where you should turn to access and extract valuable data from the Internet.

Poised to launch a new, premium snack product — Cracker Creations — Lance, Inc. tapped our creative team to develop a product microsite and email campaign. The new microsite resonates with the “woman on the go” in search of more satisfying, premium snack options.

Through the use of online coupons, “share” and social media integration, as well as a series of HTML emails, consumers can learn about this exciting new product, find out where to buy Cracker Creations, and gain access to and share coupons with their friends.

Both the microsite and email campaign utilize the same fresh, authentic visual language as product banner ads and offline print advertising, presenting a relevant, cohesive brand image to our target audience.

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Looks may not be everything, but they can be pretty important when you’re a biopharmaceutical company with a focus in the aesthetic market.

To add functionality and style to their website, Kythera Biopharmaceuticals tapped our team for a complete site redesign. The new site more thoroughly presents information about Kythera’s products, including an overview of their product pipeline, as well as clinical details on each of their three primary products. To complete the brand picture, we have dedicated space to Kythera’s management team, strategic partners, and their unique company story and values.

The most notable improvement, however, is that the new Kythera website captures the dynamic energy of the Kythera team and their science-driven approach to product development—key for attracting the attention of investors, and prospective partners and employees alike.

The redesigned Lance Snacks branded website and the newly launched Lance, Inc. corporate site are every bit as fresh, approachable and wholesome as the Lance brand itself. Each successfully showcases not only Lance’s long list of products, but also the warm, family style atmosphere the company has fostered over its nearly 100-year history.

On the Lance bakery site, customers can access detailed product information including nutritional facts, allergy information and even an interactive product locator. Customers can also explore sections of the site such as “History” and “How It’s Made” where we’ve incorporated historic photographs and video to deliver an enhanced user experience.

With almost continuous growth since 1913 and several recent acquisitions, Lance commissioned the design of LanceInc.com, a Lance, Inc. corporate umbrella site. Maintaining the fresh, wholesome feel of the bakery site, LanceInc.com is ideal for investors and consumers interested in learning more about the company including financial information, complete brand roster, private brand services and career opportunities.