Category: News

LoRaWAN Academy, sponsored by Semtech, recently launched a new program providing established university engineering programs with the coursework, hardware, software, and all the tools to effectively teach real-world IoT applications to their students and provide university departments with access to a dynamic professional network.

Our client was faced with building a new brand and website from scratch—and quickly. Bynder Group’s strategy and design team quickly clarified the concept, defined the user experience, integrated a digital marketing strategy using Hubspot marketing automation software, and designed and managed the launch of the new LoRaWAN Academy website.

See the LoRaWAN Academy case study »

Green Bee Life is a new premium cannabis lifestyle digital content company featuring original written and video content, non-cannabis products and accessories for sale, and a unique platform for advertising to this highly engaged audience.

Our team at Bynder Group started with conducting research within the cannabis industry, with other lifestyle brands, and with the targeted demographics. We then set forth to design a brand that transcends the established stereotypical cannabis consumer.

Aiming for contemporary appeal and enduring quality, the name ‘Green Bee Life’ was selected for it’s flexibility and playfulness. The logo design reflects the strategic branding goals set forth from the start and provides a simple and attractive brand mark for quick recognizability and easy application.

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McGrath Power, a public relations and communications firm in Silicon Valley in business for more than 25 years, engaged our team for a new website and messaging platform. Starting with the goal of better appeal to their target audiences, we established a new visual language, an engaging new website, and a lead generation strategy.

By focusing on one of their guiding principles of transparency in practice, we conceptualized a messaging platform of building brand equity through transparency as a communications strategy in the new trust-based market. At launch, the message is front-and-center on the home page and supported with ‘gated’ downloadable informative content. Also featured is their impressive portfolio with detailed case studies, as well as project briefs. McGrath Power also maintains a popular and informative blog, that is also leveraged as part of their digital marketing effort to attract traffic and engage visitors.

Read more about this project and see additional samples of it in our portfolio.

From Strategy to Success

Bynder Group developed strategy, branding, design, and a marketing communications program for Bright Guard, a start-up company that provides refillable, hands-free sunscreen dispensers for placement in public and private spaces.

Our team started with developing a brand foundation to clearly articulate who the company is, what they do, and why they matter. We worked closely with the founders to define the brand based on our process for helping companies identify their identity, voice, and market positioning.

Once the branding was in place, we create the website, marketing materials, sales collateral, digital marketing campaigns, and promotion materials.

Read more about how we helped Bright Guard rise from great idea to a fully funded new business venture.

Bynder Group recently completed a brand design and website for One Cura Wellness, a not-for-profit organization focused on providing quality health services to rural communities. One Cura Wellness engaged our services for a suite of logos and websites for their family of brands. The result as a new brand identity that evokes high quality health care with an approachable, modern feel. The logos feature welcoming hands and references to rural and agricultural features contextual to the target audience geography. Websites were also created within the same design system for One Cura Wellness, serving hospitals, and One Cura Family Clinics serving local medical offices.

Read more about this project and see additional samples of it in our portfolio.

Bullfrogs & Butterflies, a new consumer brand in the health and beauty market, engaged Bynder Group for the launch of their initial stretch mark prevention cream product. Our team designed and built an e-commerce website featuring Bullfrogs & Butterflies™ Stretch Mark Prevention Cream and developed a marketing strategy to power boost awareness and sales. This plan includes email marketing, social media marketing, and a highly effective pay-per-click advertising campaign with optimized landing pages and remarking in order to jump start the program.

The result has been fantastic and our client is thrilled. Bullfrogs & Butterflies is currently working on additional products to compliment the first and round out this fledgling brand.