Bynder Group Receives 4.5 Star Review

In the age of big data, utilizing a data driven strategy is the most effective way of modern day growth. At Bynder Group, we utilize powerful technology and high performing web strategies to help our clients build their brand and accelerate their business. With a team skilled in web design, digital strategy, and content marketing, we are prepared to become your next marketing partner.

We are proud to announce that Bynder Group has received our first client review on our Clutch profile. Clutch, a B2B review site, rates and ranks the leading firms in a wide variety of locations and industries. Clutch offers an individual rating for each company on their profile. Our profile boasts a 4.5 star rating!

 

Our happy client is McGrath/Power Public Relations and Communications Firm. The Bynder Group team was able to revamp their website, resulting in a complete new look and presentation of their brand. We used our expertise in front and backend development, lead generation, and content consulting to create a more effective site that better positions them in the market.

We were praised for our clean project management, creativity and communication throughout the life of the project.

“Most impressive to us was both dealing directly with Rob/receiving senior-level input and the overall strength of his ideas and creativity. He is a direct and clear communicator who was patient with us when need be and not afraid to tell us to “get moving” when we fell behind” -CEO of McGrath/Power Public Relations and Communications.

At Bynder Group, we are thankful for our clients taking the time to submit a review. Each new review will enhance our credibility on Clutch.


5 Essential Elements for Every Business Website

Building a business website can be a daunting task. There are many design, development, and content options available. It’s easy to get bogged down with so many choices. A business’s website should be tailored to it’s specific goals and priorities, but every business website should start with these basic essentials. 

Prioritize these key elements and your website will attract new customers and help your business grow

Effective Design

You want your website to look good, but the idea of “good” (or “better” if you’re going through a redesign) is often subjective when it comes to design. So, how do you get “good”?

The design elements your site has should be chosen not only because of their colors or style, but because of how they will represent your brand and impact the people visiting your site. 

Effective web design should …

  • Make your site easy to navigate
  • Be simple to understand and interact with
  • Guide visitors to take action
  • Be original and on-brand

Because more than half of all web traffic is now coming from mobile devices, your design also needs to be mobile-ready, meaning the design works and makes sense on all platforms. 

Your website is an important brand touch-point and should be consistent with your entire marketing strategy. This is often where website templates fail, so you may want to consider custom design to get it right. Inconsistent brand representation creates a murky impression and diminishes your brand value. 

Message Clarity

Your brand is represented by words as much as graphics. Along with good design, an effective business website should also convey clear messaging and calls to action that drive users to engage. 

Clear brand messaging means that any visitor to your site should be able to “get it” right away. They should know who you are, what you do and why it matters (your differentiation). Together, message clarity and effective web design work together to compel your visitors to interact with your content as prospects, leads, and customers. 

If you’re sensing a pattern here, that’s not a coincidence. A good business website should always aim to engage its visitors. That brings us to our next point. 

Lead Generation Strategy

Why settle for a passive website? Business websites should act as a lead generation engine. This requires a clear strategy. Beginning a website design without a plan for generating and collecting leads is leaving money on the table… and leading customers to your competitors. 

An effective business website that is easy to navigate and easy to understand will also make it easy for visitors to engage with the site, download ebooks, white papers or other lead magnets, subscribe to your email list, or make a purchase if they’re ready.

Organic Search Plan

If your site ranks highly on Google, it can mean the difference between a thriving business and one that’s constantly struggling to grow. 

Like a lead generation strategy, SEO isn’t something that can wait until you think you’re ready. SEO is a long game. It can take months or even years to get a new site to rank for high value keywords. The sooner you start implementing SEO best practices into your site design, the better off you’ll be. 

This doesn’t mean that your site should launch with a comprehensive list of keywords you want to rank for pasted onto every page. Rather, it means being aware of the most high value, attainable keywords and keyword phrases you want to build your content strategy around so that you can start writing, tagging, linking, and promoting your content effectively for maximum SEO benefit. 

Visitor Centered Content

Even though you’re pouring your blood, sweat, and budget into your business website, at the end of the day it isn’t really about you. You can build a website that perfectly matches your own aesthetics and is crystal clear to you, but if it doesn’t make sense to your potential customers, you’ve wasted your efforts. 

That means every piece of content you put on your site, from a homepage headline to a CTA button to a long-form blog post should be applicable and compelling to your customers. Your content should move visitors through the buyer’s journey by continually being ready to answer their questions and decrease any friction in the buying process. 

A list of only five components might not seem like enough to build a website that generates leads while you sleep and acts as your best sales tool. But if you can master these five aspects of a good business website, you’ll have the foundation for a higher performing website—and better return on your marketing investment.


3 Critical Factors to Consider When Choosing a Web Design Agency

Your website needs an update. It might be a few years old or isn’t performing as well as it should. Maybe your business changed or your brand has evolved. Whatever the reason, websites need to be updated or they become irrelevant and ineffective. Even worse, an outdated website could impede your company’s growth. 

For most businesses, working with an agency to design or redesign your website is the best approach. Many businesses don’t have the luxury of an in-house team with the right skill sets. Even for those that do, working with a collaborative agency can bring valuable insight, skills and experience to create much greater value to your investment.

When looking for a web design agency, make sure you find one that will do more than take orders and deliver templated “solutions”. Choose an agency that understands your business goals and will be able to achieve them with a web strategy, not just a website.

1. Look for Expertise in Branding, Marketing, and Design

Websites are often the first touchpoint for your business. The design, messaging, and performance of your website will all influence how your brand is perceived. If it’s off-brand or off-message, they’re gone. You lose.  

Your website needs to look great, be easy to navigate, and quickly, clearly communicate what differentiates you from your competitors. It needs to help visitors achieve their goals, whether that  means conducting research or performing a transaction. Your website also needs to communicate your brand accurately and promote positive impressions of your brand.

Just as importantly, your website needs to help visitors engage with your business. The process to contact you, subscribe to your email list, make a purchase, or download an ebook, should be as simple as possible.

Web design agencies need to be experts in branding, marketing and design. They should provide marketing insights for search engine optimization (SEO), have a complete knowledge of web technology, and be able to integrate with other systems like your CRM.

The right web design agency will provide well-rounded vision and the specialty services required for the highest ROI.

2. Listen to Their Questions

When you’re working to get a new website, you’ll probably have conversations with several agencies. During these conversations, you will ask about things like timelines, cost, experience, and references. The agency will also have questions. Pay attention to these. Are they stuck on questions about budget and colors or are they trying to uncover more details about your business, your customers, and your goals?

Try this the next time you talk to a prospective agency. Ask them a simple question: “How are you going to deliver measurable results and improve my business?” 

A design agency that is only asking about aesthetics and technology is skipping over the fundamental element of an effective strategy, and that’s how your website can serve your business and produce growth. Here are some questions you should expect to hear when vetting a design partner:

  • What are your short term and long term goals?
  • Who is your target audience and what motivates them?
  • Who is your competition and how are you different?
  • How will you measure success?

3. Prioritize Your Business Goals

Of course a web design agency needs to know how to design a website — but that’s the bare minimum. For the highest return on your marketing investment, you want something more than nice graphics: you want a website that produces measurable results. 

That’s why it’s critical that you choose to work with a web design agency who builds websites that are informed by branding, marketing, sales, and digital strategy. It’s all of these elements working together that result in a website that grows your business, generating leads and new business non-stop, 24/7. 

There are many agencies to choose from and many factors to consider. But how do you get more out of your investment? How do you get a website that performs as a tool to grow your business? If you want a website that does more, you need an agency that can do more. Why would you settle for less? Keep this in mind when you’re working on your next website update. It really is possible to work with a great agency that has your business in mind.